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OUR ROOTS

This story was born out of founder Joe Cannella’s curiosity about his family name. Cannella is the Italian word for cinnamon, but its origin was a trade name - Cannellas were merchants in the ancient Italian spice trade, dealing in exotic flavors from around the world.

It was this discovery during a trip to Sicily in 2010, and the retracing of their family roots that led founder Joe to discover “rosolio di cannella”, a cinnamon liqueur made in traditional fashion in southern Italy. His resulting obsession led him to create his own Cannella Cinnamon Cordial, and to embrace the bittersweet world of Italian amaro.

A surprise announcement of coming twins sped up his family’s move from San Francisco, where the company was born, back home to Nevada where Joe and his wife Annie were born and raised. It is there that they are launching a distillery of their own, in the heart of Reno’s original manufacturing district on East 4th Street.